Introduction
Clinical research today dazzles us with very impressive jargon: double blind, multi-center, randomized crossover study. These words are meant to signal rigor, objectivity, and truth. They promise that drugs are tested for efficacy, safety, and compliance. But beneath the polished language lies a deeper irony: are these studies really making human life healthier and happier? Or are they simply extending prescriptions, not existence?
The Trial of Kaliyuga
In the Dharm Shastras, life is measured not in years but in breaths. Each soul arrives with a fixed number of breaths, and death is inevitable. Health in the Vedic way was never about artificially extending life; it was about living in balance until death — through sattvic food, yogic practice, and dharmic discipline.
Bitter Truths of the Industry:
- Diseases are manufactured —Low thresholds (deliberately kept) of blood pressure, sugar, cholesterol turn healthy people into patients.
- Treatments are marketed by creating diseases— lifelong prescriptions become the new normal, chronic versus acute therapy strategies are debated in boardrooms. Marketing is evolving into not just improving sales but also into creating new diseases to sell the product they have for it.
- Compliance is celebrated not as freedom through health, but as dependence on a medicine bag.
Re-Imagine the clinical trial terms in the Dharmic context:
- Double Blind: Both doctor and patient blind to the inevitability of death.
- Multicentre: Conducted across hospitals, ICUs, cremation grounds, and graveyards worldwide.
- Randomized: Nature already randomizes who dies when — no ethics committee required.
- Crossover: Everyone eventually crosses over from life to death — no washout period needed.
The Irony of Health in Kaliyuga
Today, people are surprised at their own health. “How can I be healthy when all my friends have BP or diabetes?” They visit physician and are diverted to pathology labs, where their doubt proves to be true…the report discovers –
- Borderline BP → you get CCBs, beta blockers.
- Borderline sugar → start diet exercise metformin.
- High triglycerides → lipid regulators are in too.
- These drugs may cause Side effects, gastric irritation so → proton pump inhibitors.
Soon, the healthy person feels “normal” and is at one with his friends …carrying a lifelong medicine bag…Is this health? Is this treatment?
Just check with this person did your father had any medicines for BP or sugar? He say’s no, did your father had any disease in old age he says no …well then how come you are carrying this medicine bag? … he doesn’t have any answer. Its very simple he went to the physician to clear his doubt – “How can I be healthy when all my friends are sick…”
“If pharma truly believes it can extend life, let it prove so in a double blind, multicenter, randomized crossover study of death itself. Until then, all it extends is prescriptions, not existence.”
In “recent – ancient” times there was no diabetes, cardiac and BP patients
Around 400–500 years ago, our country had no such problems such as diseases, occupational hazards, pollution-related disorders, diabetes, thyroid imbalance, dyslipidemia, BP, cardiac arrest etc. Today you need to hunt for a family where these do not exist.
What changed?
Foreign invaders ruled our land for nearly 400 years. In those generations, the Vedic way of living was eroded.
Our ancestors had:
vegetarian diets,
unadulterated food,
yoga in daily routine,
natural circadian discipline,
dharmic lifestyle.
Over time, these practices were forgotten and replaced by habits that invited disease.
This was not about extending life artificially but about living fully until the last breath. In Kaliyuga, the greatest randomized trial is not in hospitals but in society itself — where life is postponed, death is delayed artificially, and disease is manufactured.
Conclusion
Pharma studies will continue to prove efficacy, safety, and compliance. But the real trial is cosmic, and no drug can alter the fixed number of breaths. The irony of Kaliyuga is that prescriptions are extended, not existence.
At Bhasker Pharmacy, we have seen this cycle from the inside — 30+ years in pharma industry in various roles. This platform will decode the industry’s jargon, expose its ironies, and empower product managers to see beyond the pill.
👉 Follow the journey at bhaskerpharmacy.com — where insights, and dharmic wisdom challenges pharma orthodoxy. Where ethics and morals are more important than only sales.
WE guide pharma sales and marketing professionals to perform in their jobs with no compromise on Dharma – The Ethics
